Place Keys wordmark
Transparent PNG · 1600 × 456 px
Brand hub
Make it
Place Keys.
The right logo. The right words. Everything you need to bring Place Keys into your story.
ZIP · Official logos, brand description, colours & guidance
Places. People. Possibilities.
Know your places.
01 / The essentials
Ready for your story.
Download the original artwork. Keep its proportions and give it space to breathe.
PNG
The Place Keys app
Scalable SVG · App icon
02 / Colour & character
Clear. With a little warmth.
Black and white lead. Soft pink brings warmth to our media materials without competing with the story.
Ink
Headlines, body text and primary actions
RGB 17, 17, 17White
Open space and clean backgrounds
RGB 255, 255, 255Pastel pink
A warm accent for panels and highlights
RGB 255, 215, 225Blush
Quiet supporting surfaces
RGB 255, 243, 246Our typeface
Manrope
Clear and approachable. Use regular weight for body copy and bold weight for headlines.
Aa
Your places.
Your everyday.
03 / A few useful words
Place Keys, in a paragraph.
Ready to copy into an article, a partner page or a presentation.
The short version
Place Keys brings together property, planning, local life, transport and useful everyday information to help people understand the places around them.
A little more detail
Place Keys helps people explore the places around a home or business. It brings together house and sold prices, fuel prices, planning applications, area guides, transport and useful everyday local information. For journalists, Place Keys offers comment, context and local comparisons across the subjects it covers, with sources, dates and coverage made clear. Place Keys is part of Incentively.
04 / Keep it recognisable
A little care goes a long way.
Give it room.
Keep clear space around the logo. A useful minimum is the height of the capital P on every side.
Keep it true.
Use the supplied artwork at its original proportions. Keep the logo level, without stretching, recolouring or adding effects.
Make it readable.
Place the black wordmark on a white or light background. Keep text dark on pastel pink, and white on ink.
Name it clearly.
Write Place Keys as two words, with a capital P and K. Use the wordmark for the website and the app icon when referring to the app.
Use these assets when referring to Place Keys. For co-branding, a different format or anything you’re unsure about, ask Adam.
Let’s talk stories
Need more than a logo?
Quotes, interviews, local comparisons and the detail behind your story.